Intent is where it all starts. What’s the problem? How can we solve it? What do we want to achieve? Who is best placed to help us do what’s necessary? A Product Manager takes charge of driving intent. People from all disciplines across the business input their ideas and imagination. A scope takes shape. The ball gets rolling.
Once we’ve pinned down the ‘what’ next comes the experience. What does it look like? How can it make life easier for our customers? This is where our UX, UI, design and a host of others come into their own, prototyping, testing and making things come to life.
Making the vision come to life all comes together in the build stage. Everyone from QA Engineers and iOS and Android developers bring their expertise to the table here to create something that we’re all proud to put our names to.
This project was all about improving the customer experience. A new way to pay; a better way to manage their account; enhancing functionality. We also had to ensure the smooth transition from the old app to the new one. It was a big ask. But we all pulled together to create the perfect answer.Find Out More