Making money make sense
Money can be a complex business. No one knows this better than Capital One. One of the UK’s leading credit card providers, it prides itself on making life easier for people – whether they’re customers already or they have the potential to be in the future. It’s about investing time and effort; thinking about people and what they need, rather than focusing on the immediate commercial payback.
Lisa Walker is Assistant General Counsel at Capital One. She heads up its dispute resolution team and provides legal support to her colleagues in the complaints, fraud and risk operation functions. It’s also part of her role to unravel some of the financial jargon that seems to come with the territory in financial services. As she explains, Capital One see it as their duty to protect their customers and explain their rights to them in plain, straightforward language.
“We’re all about transparency and helping customers get the most out of our products and their features.”
It may seem like a small detail but it reflects how Capital One is working to ‘Reimagine Money, Inspire Life’. Being on the side of the consumer is part of a wider commitment to demystify money and help it make sense for everyone.
Stuart Mather is Capital One’s Community Relations Manager. It’s his job to focus on using the resources of the business to support the local community. One initiative he’s particularly proud of is a programme he set up to teach local kids about money.
“Three years ago, I set about creating a financial education programme for the young people of Nottingham. As you might imagine, it’s a pretty dry subject, so I wanted to make it as engaging, interactive, informative and fun as possible. The programme was based on my own experiences with money in my teens and delivered by business volunteers.
“Today, it’s become the award-winning and PFEG-accredited Cheese Matters Financial Education programme (www.cheesematters.info) and has equipped thousands of local young people with essential finance skills. These are valuable life skills that wouldn’t be covered by the national curriculum.”